Kinnie has been The Mediterranean Classic since 1952, and what a journey it’s been so far! We’ve seen a lot happen throughout the years and Kinnie has always been by your side.
Let’s take a look at a few of the most notable moments that have come and gone.
Following the Second World War, new soft drink brands started being imported into Malta. The late Anthony 'Sur-Nini' Miceli Farrugia, a former Farsons chairman and managing director, developed a drink that would be distinctly Mediterranean and would stand out in the then predominantly cola market. Kinnie, with its bitter orange taste, was launched in 1952 as direct competition.
Fun fact! In 1952 Queen Elizabeth II was named Woman of the Year by Time Magazine.
Twenty three years after its introduction on the market, Kinnie was awarded the Epi d'Or de la Qualite Internationale trophy. This award ranked Kinnie as the best drink of the year by the International Committee for Gastronomic and Touristic Action.
Fun fact! The band Queen released Bohemian Rhapsody this year.
The 1980s brought fashion, style, and dieting to the forefront. Always attentive to changing trends and consumer preferences, Farsons launched Diet Kinnie, a no sugar alternative of the much-loved mother brand. Although a product of its time, Diet Kinnie remains a popular variant in the Kinnie portfolio.
Fun fact! The internet was one year old this year.
The popularity of Diet Kinnie opened up the road to Kinnie Zest, a one-calorie variant with an enhanced orange flavour and no sugar. In this same year, Kinnie was featured in the Italian press, including a report in the December issue of Panorama, a leading Italian magazine.
Fun fact! The first modern smartphone, the iPhone, was released this year.
Kinnie became available in nearly 100 outlets in London's West End as part of an initial soft launch in the UK
Fun fact! This year saw the launch of Instagram.
The success of Kinnie's trial in London the previous year led to Kinnie becoming available on the amazon.co.uk store quickly climbing to the top of the leader boards as one of the most purchased beverages from this online platform.
Fun fact! Wikipedia celebrated its 10th birthday this year.
To mark its 60th anniversary, Kinnie celebrated with a reception and a fireworks show overlooking Malta's magnificent Grand Harbour. Guests on the night included the Prime Minister of Malta at the time.
Fun fact! In 2012 Curiosity landed on Mars for the start of its mission.
VOICES, a non-profit organisation raising money for charity, held its final concert this year, 25 years after its original performance in 1991. A main sponsor for almost every concert, Kinnie once again supported this popular bi-annual event.
Fun fact! A new world record for solving Rubik's cube is set this year: 4.73 seconds!
Throughout the years since its launch in 1952, Kinnie’s brand identity was refreshed and updated in order to ensure that the brand remained in tune and relevant to changing consumer trends. In 2018 a new brand identity was launched, focusing on the core key values of the brand and enhancing its positioning as The Mediterranean Classic Since 1952.
Fun fact! Valletta is crowned the new European Capital of Culture for the year!